Luxury Soothing With Jojoba Oil · Made in the UK
Silky SmoothWherever
It
Matters
Unapologetic — Nothing to Hide
★★★★★Loved by our first testers
A premium intimate hair-removal cream made for men. Smooth, cool and clean in minutes — no nicks, no razor burn, no compromise.
From £14.99 · 30-day money-back guarantee
Premium Hair Removal Cream For Men · Made in the UK
What Our Testers Say
★★★★★Verified Testers
“The results were amazing — almost a month later and still smooth, amazing to touch. No irritation, and dead easy to use.”
— Adham, Verified Tester
“Significantly nicer than Veet, my usual go-to — better smell, no irritation, and it actually works.”
— Verified Tester
“I felt the fresh sensation the moment I applied it. Zero irritation or burning, and the smell's actually pleasant — not the usual horrible cream stink.”
— Carmine, Naples
“Completely smooth, zero irritation, and dead easy to use in the shower.”
— Verified Tester
“Easy and quick to use — smooth result, no fuss.”
— James, Verified Tester
“Easy to remove the hair, and a proper cooling sensation the moment it went on.”
— Ryan, Verified Tester
The Cooling Effect
Smooth, cool, confident.
Intimate hair removal cream engineered for the most sensitive zone — the signature cooling effect, luxury soothing jojoba oil, and no burn. Smooth results in 4–10 minutes.
Why It's Different
Three things razors & creams can't do.
Most grooming forces a trade-off: a close result that stings, or a gentle one that doesn't work. We refused to pick.
🍋Exclusive 01 — Fresh Citrus Scent
The first thing every tester noticed — it doesn't smell like a chemistry set. A light, citrus-led fragrance that stays fresh and clean.
💧Exclusive 02 — Jojoba-Oil Skin Softening
Luxury jojoba oil plus a soothing complex of panthenol, aloe and glycerin leaves intimate skin calm, soft and conditioned.
❄️Exclusive 03 — The Cooling Effect
A light, fresh coolness as it works — clean and calm on the skin, never an icy sting.
Smooth in minutes
Designed for the groin, buttocks and scrotum. Gentle enough for sensitive skin, fast enough for your morning.
Apply
Spread an even layer over dry skin. A little goes a long way — no rubbing in.
Wait
Leave on 4-10 minutes depending on hair type. Start at 4 for sensitive skin. Do not exceed 10 minutes.
Remove
Wipe away with the spatula or a damp cloth — the hair lifts away with it.
Rinse
Rinse and pat dry. Skin left cool, soft and conditioned by jojoba oil.
For Every Man
Made for every man.
Dermatologically tested. Suitable for sensitive skin. Vegan & cruelty-free. Premium grooming that respects your skin — wherever you use it.
Shop RAW4MENNo contest
Twenty years of bad creams. So I made the one I actually wanted.
I've used intimate hair removal creams for over 20 years, and every one made me choose. Clear the hair but put up with the chemical stink, the burning, the irritation — or use something gentle that barely worked. On the most sensitive skin on your body, nobody was being honest, and nobody seemed to care.
So I stopped waiting for someone else to get it right. I found one of the best cosmetic laboratories in the UK, brought them every complaint I'd ever had, and asked for one thing: a genuinely premium cream that performs without punishing your skin.
We rebuilt it from the formula up. Citrus oil to cut the harsh chemical smell most creams reek of. Jojoba oil to leave your skin soft, not stripped. And a soothing blend of aloe and fresh citrus for that clean, cool finish as it works. Made properly in Britain, dermatologically tested for sensitive skin. No fake doctors. No "miracle 5-minute" claims shipped in from overseas.
I won't tell you it's odourless — no depilatory is, and I'd rather give you the truth than sell you a fantasy. But it's the closest to right I've ever used. I use it every week.
Part of the Routine
Two Minutes. Every Time.
Built into the shower you're already taking — smooth in the time it takes to towel off, with jojoba oil to keep skin calm after.
Pricing
Choose Your Ritual
Only 500 Spots
Founder 500
was £19.99
£14.99
First tube, no subscription
- Free UK delivery
- 30-day money-back guarantee
- Founder # badge + early access
- Locks £14.99/tube for 12 months if you join the Club later
Best Value
2-Tube Bundle
was £39.98
£34.99
Two tubes (~£17.50 each)
- Free UK delivery
- 30-day money-back guarantee
- Saving £10.89 vs. two single tubes
Love it? Join the R4M Club after your first order — £14.99/tube, skip up to 3x a year or cancel anytime.
Good to Know
Questions, Answered.
What does RAW mean?
RAW formulation. Smooth results. Never raw skin. An honest formulation, designed to perform — nothing hidden, nothing inflated.
How much does it cost?
A single 100ml tube is £19.99 (+£2.95 delivery). The 2-tube bundle is £34.99 with free delivery. The Founder 500 gets your first tube at £14.99 with free delivery, locked for 12 months.
How long do I leave it on?
4 to 10 minutes depending on hair type. Sensitive skin: start at 4 and build up. Never exceed 10 minutes; always patch-test first.
Where can I use it?
Formulated for the groin, buttocks and scrotum. Dermatologically tested and suitable for sensitive skin. Always patch-test first.
Can women, non-binary & all genders use RAW4MEN?
Labels optional, and we mean it. Formulated for men's intimate skin, but intimate skin is intimate skin — if it works for you, it works for you.
Will it irritate sensitive skin?
Dermatologically tested, with a soothing complex of panthenol, aloe and glycerin. Patch-test 24 hours before first use.
Does it really cool without stinging?
Yes. Herbal aloe and citrus give a light, fresh coolness — never a menthol-icy sting.
What does it smell like?
Light and citrus-led. We've dramatically reduced the harsh chemical smell most depilatory creams have.
Is it vegan and cruelty-free?
Both. Vegan, cruelty-free, dermatologically tested, made in the UK.
How does the Founder 500 work?
First 500 men only. First tube £14.99 (25% off £19.99), free UK delivery, price locked 12 months. Reorders via the R4M Club, skip or cancel anytime.
Is the Founder 500 a subscription?
No. One tube, one payment, nothing recurring. You can join the R4M Club later if you want ongoing supply.
What if it's not for me?
30-day money-back guarantee. Email hello@raw4men.com within 30 days and we'll make it right.
Be One of the Founder 500
Claim your spot and your first tube is just £14.99 — free delivery, no subscription, nothing recurring. When the 500 are gone, so are the founder perks.
- First tube £14.99 (25% off £19.99) — no subscription
- Free UK delivery on your first order
- 30-day money-back guarantee
- Founder # badge + early access to new drops
- Lock £14.99/tube for 12 months if you join the Club later
No spam. Just your spot, secured.
Founder 500 price £14.99 · Public launch from £19.99 · 30-day money-back guarantee
Don't miss the doors opening
We launch to the first 500 men only — with 25% off and early access. Drop your email and we'll tell you the moment we open. No spam, ever.
Free UK Delivery
On your Founder tube & the 2-tube bundle.
30-Day Money-Back
Not happy? We'll make it right.
Made in the UK
Dermatologically tested & vegan.
Skip or Cancel Anytime
The R4M Club bends to your routine.
Europe, You're Next
We're opening the doors in the UK first. Join the EU waitlist to be first in line when RAW4MEN ships to Germany, the Netherlands, Belgium, France, Italy and Spain.